Google’s recent update has brought about significant changes in how the search engine giant identifies and penalizes spammy practices. Here are the three practices that Google now considers as spam:

  1. Scaled Content Abuse: Scaled content abuse involves the mass production of content aimed at manipulating search rankings, whether generated by AI or human writers. Google is intensifying its crackdown on content that offers little to no value and is solely created to game the system. This includes content generated by AI tools without human oversight or curation.
  2. Expired Domain Abuse: Expired domain abuse is the practice of repurposing expired domains to host low-quality content in an attempt to manipulate search rankings. This tactic has gained traction in the SEO world, but Google is determined to put an end to it by penalizing irrelevant domains that host old content.
  3. Site Reputation Abuse (Parasite SEO): Site reputation abuse, also known as ‘Parasite SEO,’ involves leveraging the authority of trusted sites to boost thin content. This often entails hosting low-quality content on high-authority websites to gain ranking benefits. Google’s latest update targets this practice, aiming to eliminate the incentive for using reputable sites to rank low-value content.

To combat copycat content effectively, Google encourages content creators to prioritize original research, fresh perspectives, and subject matter expertise. AI-generated content, while useful when used thoughtfully, is not a substitute for human insights and expertise.

Google’s latest update reinforces the need for content creators to focus on delivering value through unique perspectives and insights. Now is the time to move away from generic content formats and embrace content that offers novel ideas, rigorous analysis, and authentic insights. This approach not only benefits your audience but also earns favor with Google’s evolving search algorithms.